Book Erich Strenger and Porsche - Mats Kubiak

Name: Book Erich Strenger and Porsche - Mats Kubiak
Brand: ERICH STRENGER
SKU: 5018
Price: 49.95 EUR
Availability: OutOfStock

Description

Title : Erich Strenger and Porsche a graphical report

Author : Mats Kubiak

Language : english

186 sheets

Many color and B/W illustrations

The first complete collection of the work of the man who contributed very largely to molding the image of the Porsche brand between 1951 and 1988

Year : 2017

Dimensions : 19.2 x 25.6 cm

ISBN : 9783667110237

Abstract :

"Corporate Design" and "corporate identity" are still vague concepts when Erich Strenger presents his first graphics for Porsche in the early fifties. Yet his work will allow several generations of enthusiasts and Porsche drivers to identify with their fetish brand. His modern designs dominated Porsche's "Christophorus" internal magazine, contributing to the definition of the brand's core values, sportiness, efficiency and modernity, and forcing unconditional recognition of the products of the house.
This book presents for the first time a complete overview of the work of Erich Strenger. The author, Mats Kubiak, deals in depth with the work and displays all the relevant works for Porsche. He focuses not only on Strenger's work, but also on his biography, both of which are intimately linked, returning to four decades of graphic work for Porsche, from the development of typography to corporate design by Porsche, Car racing in advertising or commercial art through the ages.
All of wich finally represents an exclusive overview of the fascinating world of Porsche.

Excerpt :

" Erich Strenger (1922-1993), an author, photographer, designer, and illustrator, left his mark on the look of Porsche during the company's formative years in the early '50s and '60s with a design language that, for the most part, continues to bear his signature to this day. He also created countless print products for this successful sports car maker, including Christophorus Zeitschrift für die Freunde des Hauses Porsche, the brainchild of Erich Strenger and Richard von Frankenberg. Over the course of a collaborative relationship with Porsche spanning more than thirty years, the graphic artist, who started out working alone, founded an advertising agency in the heart of Stuttgart with a staff of up to eleven permanent employees. There, Strenger would later create countless racing posters, much like those he had designed in his early days working for Dr. Ing. h.c. F. Porsche AG as a freelancer in the early '50s.

Strenger was instrumental in influencing and molding the image of the Porsche brand as we know it today. This book showcases a first-ever comprehensive collection of his work, created over the course of his collaboration with Porsche between 1951 and 1988. This monographic and monothematic publication brings the noteworthy highlights of his work to the forefront, focusing attention on the designer's approaches and methods."

Product Details

Reference :
95500061