Book Erich Strenger und Porsche - Mats Kubiak

Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak
Book Erich Strenger and Porsche - Mats Kubiak

Description

Title : Erich Strenger und Porsche - Ein grafischer Bericht

Author : Mats Kubiak

Language : german

186 sheets

Many color and B/W illustrations

The first complete collection of the work of the man who contributed very largely to molding the image of the Porsche brand between 1951 and 1988

Year : 2017

Dimensions : 19.2 x 25.6 cm

ISBN : 9783667109699

 

Abstract :

"Corporate Design" and "corporate identity" are still vague concepts when Erich Strenger presents his first graphics for Porsche in the early fifties. Yet his work will allow several generations of enthusiasts and Porsche drivers to identify with their fetish brand. His modern designs dominated Porsche's "Christophorus" internal magazine, contributing to the definition of the brand's core values, sportiness, efficiency and modernity, and forcing unconditional recognition of the products of the house.
This book presents for the first time a complete overview of the work of Erich Strenger. The author, Mats Kubiak, deals in depth with the work and displays all the relevant works for Porsche. He focuses not only on Strenger's work, but also on his biography, both of which are intimately linked, returning to four decades of graphic work for Porsche, from the development of typography to corporate design by Porsche, Car racing in advertising or commercial art through the ages.
All of wich finally represents an exclusive overview of the fascinating world of Porsche.

Data sheet

Reference :
95500305

Book Erich Strenger und Porsche - Mats Kubiak

€47.35

Title : Erich Strenger und Porsche - Ein grafischer Bericht

Author : Mats Kubiak

Language : german

186 sheets

Many color and B/W illustrations

The first complete collection of the work of the man who contributed very largely to molding the image of the Porsche brand between 1951 and 1988

Year : 2017

Dimensions : 19.2 x 25.6 cm

ISBN : 9783667109699

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