Book Erich Strenger und Porsche - Mats Kubiak
Description
Title : Erich Strenger und Porsche - Ein grafischer Bericht
Author : Mats Kubiak
Language : german
186 sheets
Many color and B/W illustrations
The first complete collection of the work of the man who contributed very largely to molding the image of the Porsche brand between 1951 and 1988
Year : 2017
Dimensions : 19.2 x 25.6 cm
ISBN : 9783667109699
Abstract :
"Corporate Design" and "corporate identity" are still vague concepts when Erich Strenger presents his first graphics for Porsche in the early fifties. Yet his work will allow several generations of enthusiasts and Porsche drivers to identify with their fetish brand. His modern designs dominated Porsche's "Christophorus" internal magazine, contributing to the definition of the brand's core values, sportiness, efficiency and modernity, and forcing unconditional recognition of the products of the house.
This book presents for the first time a complete overview of the work of Erich Strenger. The author, Mats Kubiak, deals in depth with the work and displays all the relevant works for Porsche. He focuses not only on Strenger's work, but also on his biography, both of which are intimately linked, returning to four decades of graphic work for Porsche, from the development of typography to corporate design by Porsche, Car racing in advertising or commercial art through the ages.
All of wich finally represents an exclusive overview of the fascinating world of Porsche.
Product Details
95500305
Book Erich Strenger und Porsche - Mats Kubiak
Title : Erich Strenger und Porsche - Ein grafischer Bericht
Author : Mats Kubiak
Language : german
186 sheets
Many color and B/W illustrations
The first complete collection of the work of the man who contributed very largely to molding the image of the Porsche brand between 1951 and 1988
Year : 2017
Dimensions : 19.2 x 25.6 cm
ISBN : 9783667109699
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